Join Suite Place podcast host Ryan Embree, and listen in to the celebratory 100th episode wherever we take you, the listener, down memory lane and mirror on all the interesting written content we have coated on the podcast about the final four years, as nicely as discuss approaching new articles that listeners can search forward to this slide.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Place in which hoteliers test in and we examine out what is trending in resort marketing and advertising. I’m your host, Ryan Embree. Hi every person. And welcome to the 100th episode of the Suite Spot. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we eventually designed it to this episode. This is a incredibly humbling experience. You know, we commenced this podcast, this digital internet marketing podcast back again in 2018. It’s just so much support from Travel Media Team and, my teammates above the many years. I bear in mind the to start with episode when we were being trying to come to a decision on the title. We experienced, a pair different names. We landed on the Suite Place and here we are at episode 100 four years later on, just some speedy information before we get started. And we certainly are gonna share some information right now, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now around this past, back in 2021 and Stitcher as effectively, we’ve obtained about 50,000 performs and 600 followers from those internet sites. So again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So currently with episode 100, these kinds of a celebratory milestone, I figured what we do currently is maybe basically rely down some of my beloved and truly the most performed and well-known tracks that we’ve experienced in excess of these earlier a hundred episodes. We covered a great deal of subjects when it will come to hotel electronic internet marketing. And it’s funny to hear back again to some of the very first couple episodes. The topic matter in which we communicate about on the Suite Location is engineering is social media is popularity management for, for lodges, and this technological know-how developed so speedily. So interesting to go again to all those very first few episodes, to see what we had been conversing about and, and how that actually bridges to these days and see how a lot issues adjust. So let us start out the countdown, the number one. So we’re not gonna operate backwards. We’re gonna get started at number a person and do the job our way down. Quantity a person, actually episode 84, how to current market your hotel’s breakfast options. And we did not anticipate for this episode to be so well-known, but it can make feeling, right? One of the matters I know I have talked about on this podcast, one particular of the points that genuinely adjusted the most during these, these past couple many years with the pandemic is how a lodge serves breakfast to his visitors. It’s a staple. It is a thing that we’re all utilized to as travelers coming to the residence, looking at that breakfast buffet, observing that waffle maker, occasionally that scorching breakfast, that continental breakfast and how that is genuinely modified, appropriate? And naturally it begun with the pandemic of a well being and safety challenge of seeking to minimize close get in touch with between your friends and your team. But then it is sort of also in 2021, 2022 has develop into a staffing problem, ideal? A great deal of motels continue to are struggling with this, and they are not capable to team their breakfast space. They’re not ready to hold up with the company that are coming in and out cleansing immediately after them building certain that the food items is becoming refreshed. So, you know, this episode, we took a deep dive into stating not only how to sector your breakfast solutions, but how to set the correct expectations of what your breakfast offerings are presently, because there’s just these types of a major spectrum there of exactly where inns are at. And some of that also relies upon on exactly where you are positioned in the country, appropriate? We observed some parts of the place, that were a good deal slower receiving back again to estimate unquote regular and had constraints at their inns. So it was harder for them to get back again to that breakfast that visitor have arrive to like. So if a traveler was traveling from a single put of the state to one more area, and they were being anticipating this due to the fact all the motels in their area were back to normal that could direct to concerns. So this was a fantastic episode, super, super popular, once more, variety of a shock, but you know, when you basically sat down and consider about it, truly not that astonishing mainly because of the record of the final pair a long time, variety two was episode 94 and this, it truly speaks to what I talked about at the beginning of this episode, proper? The evolution of items like social media technology, and how substantially that changes just months or, or a long time around years, this episode was all about Instagram reels for accommodations, ideal? So we delight ourselves at Travel Media Group at staying at the forefront of hotel, digital internet marketing. We are the professionals. And one particular of the things we search for is new styles, developments, and characteristics, in particular when it arrives to social media platforms, cuz that’s what we do for motels. We companion with them. We aid make personalized content material for motels on places like Twitter, Fb, LinkedIn and Instagram, appropriate? We know how popular Instagram is, in particular with the youthful vacationers, millennials and gen Z. And 1 of the factors that Instagram experienced a short while ago released was Instagram reels. And this was a attribute that was genuinely pointed at TikTok, suitable? And they ended up attempting to perhaps steal some of that marketplace share. These ended up these variety of 30 to second clips that users could share on Instagram kind of like Tik Toks in order to possibly promote points on house, boost features, breakfast selections like we just talked about. So this was a new attribute that was not long ago introduced from Instagram. And this episode was certainly amazing. We brought anyone from our social merchandise team on as a visitor speaker to variety of wander us as a result of how to use and what some ideal techniques are for Instagram reels. Selection a few was episode 80, how to current market your hotel’s new renovations. Appropriate? So a person of the things that we truly centered on during the pandemic for inns was of course how to get a lot more occupancy in a time wherever journey just wasn’t occurring, appropriate? Other than out of necessity. But some motels made a decision to go a entirely various route and shut down fully to actually do some new renovations, appropriate? To renovate that lobby or entirely redo their rooms or features. And when we received out of the pandemic, they, we experienced these nearly model new accommodations, renovated resorts that we had been searching on how to advertise and sector. So we shared some actually wonderful techniques, strategies and best methods on how you can share on social media, build some excitement, discuss to that and your evaluate responses, your reputation management, since you are only new for so very long. I recall that was one particular of the critical phrases that we were being speaking about. New is new for just a short amount of time. So you want to get gain of it while you can. There’s truly new renovations is some of the greatest instances to get these five star evaluations and genuinely place your most effective foot forward out there with these a enormous, large funds expenditure. We know, transpire with renovation. Variety four of our most popular episodes ever on the Suite Location. This was episode 86 preparing your hotel’s 2022 social media calendar section a single. So this was this sort of a major episode that we in fact had to do two sections of it. And this is actually just one of my favourite episodes. We had Aislynn Roberts on and she’s just one of our workforce members from customer results. And she speaks to motels on a every day foundation striving to find inspiration for them to discover posts about situations, area tales, features, capture bookings by social media. So what we made a decision to do was consider a calendar, the 2022 calendar. And we went by means of every single single time and started out to fill out that calendar, give ideas for the summer time, the spring, the winter season and the slide to enable hoteliers fill that calendar out with just exciting written content. And once more, this was just one particular of my favourite episodes, definitely just obtaining innovative and, and sharing with lodges. Some really, seriously distinctive techniques to, to spur engagement on their social channels. Range 5 was episode 83 highly developed sentiment examination and reporting. Now this was with Jason Lee, our chief technologies officer, most likely just one of the most recognizable voices on this podcast. He’s been with me countless moments. And the motive is, is because exactly what this episode was all about. A new rollouts for Journey Media Group, digital remedies for inns. So Jason and his product and improvement crew ended up hard at work. Ended up actually diving further into insights and facts from guest feedback. And this episode is all about that. Conversing about how we get that knowledge from guest opinions and how we supply that info back again to the hotelier to make smarter operational and money determination. So this was a actually terrific episode undertaking a hundred podcast episode could not have been accomplished with no the aid of my internet marketing crew and the help of Journey Media Team and listeners like you. So I want to thank you, but we have also experienced some friends outside the house of the Vacation Media Team group, be a part of us, some definitely massive names in the marketplace. I recall we had a few episodes of Yan Phitom from STR throughout the throes of the pandemic wherever we talked to him about, you know, what was on the horizon. What was the STR information saying to us which could give clues? Due to the fact we had by no means been as a result of anything like that in the business we’ve been by means of recessions just before, but very little, nothing at all like we noticed the previous few yrs, oh, we had hospitality influencer. Rupesh Patel on to talk about name administration and how critical that is for his hotels and, and what he’s accomplishing proper now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major gamers from hotel administration groups just be part of us and, and give suggestions and tricks on electronic internet marketing. And I’m so thankful we have so a lot of more visitors not in a position to get to right now, but grateful for. So if you have not checked out some of those episodes, make sure you do bring about they are quite, really insightful. And as a result of undertaking this a hundred episodes truly worth, we’ve also have some actually distinctive once-a-year episodes that we do every single one calendar year that I have actually appear to adore and are some of my favorites. 1 of them is with our VP of solution and progress, Patrick O’Brien. He arrives on every single calendar year and we glance at the prime five sentiment tags for lodges across the region. You know, we have talked about cleanliness, which was a huge tag and matter all through the pandemic, obviously, and Patrick not only shares this data with us, but he also shares strategies that you can respond to reviews as nicely as leverage this info for your social media advertising and web-sites. One more yearly episodes we do with is with our president Dana Sanger. We do a calendar year in assessment at the stop of each yr, just speaking about the amazing achievements that the Journey Media Team staff have achieved and, and milestones and objectives that they’ve strike as perfectly as the price that we’re able to deliver for our resort partners. We have been in hospitality, as I have stated before for around 40 many years and, and have motels that we function with throughout the country. So this is a definitely amazing episode to variety of reflect on all the items that we’ve carried out to support further more individuals partnerships and carry on new and current relationships in the industry. And then past calendar year in 2021, we had a single of, I would say the coolest collection. And this was becoming capable to pay attention to you, our audience, the listeners, the resort listeners out there, and what they were being equipped to do is share their stories of what we identified as hospitality heroes. So we had a, a amount of episodes that we did in this series just to figure out some of people hoteliers that went earlier mentioned and past during what anyone argued the hardest time for our industry. And there have been just some wonderful, amazing stories. And it was just these an honor to share individuals around a channel on a discussion board like this. And with that, I am very psyched to announce that we are carrying out a next collection, which is heading to be named Hospitality Trailblazers, exactly where we are gonna acquire some of the greatest and loudest voices in the hotel sector. And we’re gonna invite them on the Suite Location. We’re gonna discuss and we’re gonna pick their brain, request them what they consider about what is what is on the horizon. What they assume are some guidelines and tricks. When it comes to electronic marketing and advertising for their management team, we are gonna have some genuinely, really excellent guests and I am super stoked about it. So you’re listening to about it in this article. Initial extra particulars to arrive about Hospitality Trailblazers. This is our 2nd sequence that we’ve performed to kind of really amplify the voices of our sector. For the reason that once more, we, we, we’re this sort of a limited knit neighborhood, but all over again, as we wrap up currently, I just wanna thank everyone. My Vacation Media Team crew, my marketing and advertising group for all the hard do the job that they’ve put into this, a hundred episodes is no straightforward feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to depart us a review. We’d like to listen to your remarks and feed-back about what we’re carrying out, strategies about what you’d like to listen to for our upcoming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will speak to you following time on the Suite Spot. To sign up for our loyalty software, be certain to subscribe and give us a five star looking at on iTunes. Suite Spot is created by Vacation Media Team. Our editor is Brandon Bell with deal with art by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your stay.
